"Women drive the world economy. Yet most companies do a remarkably poor job of serving them.“
(Women Want More: How to Capture Your Share of The World's Largest, Fastest-Growing Market. Michael J. Silverstein and Kate Syre, 2009)

Our Story

At ThinkWoman, we set out with a bold mission: to build bridges. Bridges between brands and women, who today are not just consumers, but primary decision-makers for their households. Women buy not only for themselves, but also for their spouses, children, and families.

We help brands foster deeper, more human, and more proportional relationships with this powerful market. Through strategic and insight-driven marketing communications, we empower brands to understand, resonate with, and truly serve women; responding to their needs, desires, anxieties, and aspirations. The result? Genuine brand love and long-term loyalty.

ThinkWoman is Indonesia’s first and only women-focused marketing-communication agency. We work lean, agile, and 100% remotely which powered by a collaborative network of the country’s best female talents. Our team is made up of individuals with unique skillsets and deep understanding of the women’s market.

Our Philosophy

Understand

Understanding begins with experiencing. We draw from our own lived experiences as women to bring fresh perspectives and differentiated strategies, so your brand doesn’t just reach women, but connects with them on a meaningful level.

Empower

We’re not just a marketing agency, we're a socially-driven movement. We craft brand interactions that don’t just sell, but empower. Through messaging, campaigns, and community engagement, we help brands uplift women, turning everyday communications into platforms for impact.

Connect

The women’s market is driven by trust, references, and relationships. We actively curate and collaborate with female communities across different cities, age groups, and interests, creating meaningful connections between your brand and the women who move it.

At ThinkWoman, we don’t just market to women. We move with them.

To Connect Your Brand To Her

WomanThink:
Survey and Specific Research
  • Focus Group Discussion
  • Survey and Polling (regional/national)
  • Mystery Shopper Services
Marketing Activation Management
  • Activation, Concepting, and Executing
  • Media Campaign, Buying, and Placement
  • Media Partnership
  • Community Building and Management
  • Community Engagement and Collaboration
  • Community Marketing
  • Consumer Retainer Program
Public Relation and Publication
  • Branding Strategy and Communication
  • Press Conference and Media Handling
  • Media Visit
  • Media Junket
  • Company Social Responsibility (CSR)
Digital Optimization
  • Social Media Optimization
  • E-commerce/ Social Commerce Optimization

Craft Brand Interactions That Sell and Empower

National Conference (2015)
EF - English First
  • Activation
  • concepting
  • executing
Cleo Smart Run 2016
CLEO
  • Activation
  • concepting
  • executing
Launching Happy Meal Fun Readers Surabaya (2019)
McD
  • Activation, concepting, and executing
  • Community engagement and collaboration
  • Consumer retainer program
Kodomo Challenge Surabaya Launching (2020)
Kodomo Challenge Indonesia (Benesse - Japan)
  • Community building and management
  • Community engagement and collaboration
  • Community marketing
Kelas Keliling, Teman Bicara (2021)
The Body Shop Indonesia
  • Activation, concepting, and executing
  • Community engagement and collaboration
  • Community building
  • Consumer retainer program
  • Company Social Responsibility (CSR)
Teman Bicara (2021)
Mothercare
  • Activation, concepting, and executing
  • Community engagement and collaboration
  • Community building
  • Consumer retainer program
  • Community marketing
Product Launching and Store Opening (2022)
La Roche Posay
  • Activation, concepting, and executing
  • Community engagement and collaboration
  • Press Conference and Media Handling
  • Media campaign, buying, and placement
Surabaya Pokemon Run 2024, Pokemon Play Lab - Tunjungan Plaza (2024)
AKG Entertainment
  • Press Conference and Media Handling
  • Media Visit
  • Media campaign, buying, and placement
  • Social Media Optimization
Taman Safari Indonesia (Jakarta, Surabaya, Solo, Semarang, Jogja, Denpasar, Batam)
Taman Safari Indonesia
  • Focus Group Discussion
Opening of 2 GoWork Locations in Surabaya (2020 - 2021)
GoWork
  • Media Campaign, Buying, and Placement
  • Press Conference and Media Handling
Bringing Woman Touch
to Your Unique Brand Identity

Our Clients

Contact Us